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Unlocking and Curating New Revenue Opportunities for Media Companies and Brands in Latin America, Mexico and the United States.
CAPABILITIES
OAP builds strategic solutions that meet each client’s particular needs, providing the insight, advice, and advocacy necessary to convert new market opportunity into sustainable brand growth.
OUR WORK
We build value by working side-by-side with our clients throughout the process of analysis, strategic planning and program implementation, solving problems and creating meaningful growth along the way.
CONTACT US
Looking to better understand the current market opportunities for media and content companies in Mexico, Latam and the U.S.? We are here to provide the insight necessary to start your journey to growth.
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As a business development and commercial advocacy firm, Open America Project accelerates the
international growth of its clients business in Latin America, Mexico, and the U.S.
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Open America Project (OAP) is uniquely positioned to unlock new opportunities for media companies and commercial brands looking for cross-market growth and innovation in the Latin America, Mexico and the U.S. markets by providing the insight, experience, and network necessary to ensure a successful market entry and sustainable growth curve.
OAP founder, Sarah Vander Wal, leans into her fifteen years of experience in business development, market optimization and commercial advocacy for global media and consumer companies seeking growth cross-border growth. She has successfully designed, negotiated and implemented growth strategies for leading brands including Condé Nast, Disney, DC Entertainment, Hearst, Mattel, National Geographic, Rodale, and Televisa, among others.
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Our
Services
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NEW BUSINESS AND MARKET DEVELOPMENT
With more than fifteen years of experience working in the Mexican, Latam and U.S. media markets, we understand that challenges of expanding operations cross-border. Open America Project provides high-level strategic insight to inform strategic planning, analyzes opportunities, assesses potential partners and builds a commercial roadmap that leads to sustainable revenue growth.
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GROWTH MARKETING
OAP develops strategies that enable our clients to position and communicate a compelling product offer to an international market, with an end goal of increasing revenue, distribution or growing audience. We also understand the influence that the local cultural, socio-economic and political factors wield in successfully scaling a business from start-up to sustainable and our market development strategies are built around these factors, not in spite of them.
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MEDIA STRATEGY AND BUYING
Open America Project provides unparalleled insight into the local media landscape and the leading consumer trends in Latin America, Mexico, and the U.S. markets, that effectively inform the creation and implementation of a strategic, impactful and valuable media strategy and ad buy.
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CONTENT DEVELOPMENT
Discover the power of storytelling. Content that informs, educates, entertains and provokes its audience has a higher probability of successfully issuing a call- to- action than do traditional tactics, including advertising. OAP is a content generator with expertise in digital, video, social, long and short form television formats.
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BRAND ACTIVATION AND EVENTS MANAGEMENT
We bring brands to life through exceptional events that not only inspire consumers, but also deliver business results by increasing awareness, generating buzz, and driving sales. From creative concept development to celebrity wrangling, media relations and event logistics, we ensure every activation and event generates value for our client’s local market strategy as well as supporting the brand’s global objectives.
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