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OPEN AMERICA PROJECT

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Unlocking and Curating New Revenue Opportunities for Media Companies and Brands in Latin America, Mexico and the United States.

welcome

CAPABILITIES

OAP builds strategic solutions that meet each client’s particular needs, providing the insight, advice, and advocacy necessary to convert new market opportunity into sustainable brand growth.

OUR WORK

We build value by working side-by-side with our clients throughout the process of analysis, strategic planning and program implementation, solving problems and creating meaningful growth along the way.

CONTACT US

Looking to better understand the current market opportunities for media and content companies in Mexico, Latam and the U.S.? We are here to provide the insight necessary to start your journey to growth.


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As a business development and commercial advocacy firm, Open America Project accelerates the
international growth of its clients business in Latin America, Mexico, and the U.S.


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Open America Project (OAP) is uniquely positioned to unlock new opportunities for media companies and commercial brands looking for cross-market growth and innovation in the Latin America, Mexico and the U.S. markets by providing the insight, experience, and network necessary to ensure a successful market entry and sustainable growth curve.

OAP founder, Sarah Vander Wal, leans into her fifteen years of experience in business development, market optimization and commercial advocacy for global media and consumer companies seeking growth cross-border growth. She has successfully designed, negotiated and implemented growth strategies for leading brands including Condé Nast, Disney, DC Entertainment, Hearst, Mattel, National Geographic, Rodale, and Televisa, among others.

 


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    “Sarah brings the wealth of her personal and professional global experience to her work in Open America Project. During the process of designing and facilitating contractual and product development for National Geographic projects in Mexico and larger LatAm region, I experienced Sarah’s nimble mind take hold of complex issues and move the partnership forward in a positive and direct manner. Sarah possesses the right set of values that are most necessary in any organization, any working and cultural environment: collaboration, integrity, openness, respect, learning and growth, speed and nimbleness. Any organization or company to do business with Sarah will benefit and will be on the strong path to growth from her involvement, passion and motivation!”
    -Yulia Petrossian Boyle
    Senior Vice President, International Media
    International Alliances, National Geographic Partners


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    “You are in good hands with Sarah. She has the ideal blend of passion, professionalism and bicultural approach to doing business and delivering results. She is a pleasure to work with.”
    -Erwin Tessmann, V.P. Music & Live Entertainment
    The Walt Disney Company Latin-America


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    “I worked with Sarah for almost three years at Editorial Televisa in Mexico. Sarah is exceptional at building strategic partnerships and nurturing them into a full business as she did with Mattel for the launch of the American Girl Doll branded books and magazines in Mexico. She excels at strategic planning, launching, and building new brands. She is an excellent professional and a delightful person to work with.”
    -Martha Elena Diaz, CEO Editorial Televisa


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Our

Services



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  • NEW BUSINESS AND MARKET DEVELOPMENT

    With more than fifteen years of experience working in the Mexican, Latam and U.S. media markets, we understand that challenges of expanding operations cross-border. Open America Project provides high-level strategic insight to inform strategic planning, analyzes opportunities, assesses potential partners and builds a commercial roadmap that leads to sustainable revenue growth.

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  • GROWTH MARKETING

    OAP develops strategies that enable our clients to position and communicate a compelling product offer to an international market, with an end goal of increasing revenue, distribution or growing audience. We also understand the influence that the local cultural, socio-economic and political factors wield in successfully scaling a business from start-up to sustainable and our market development strategies are built around these factors, not in spite of them.

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  • MEDIA STRATEGY AND BUYING

    Open America Project provides unparalleled insight into the local media landscape and the leading consumer trends in Latin America, Mexico, and the U.S. markets, that effectively inform the creation and implementation of a strategic, impactful and valuable media strategy and ad buy.

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  • CONTENT DEVELOPMENT

    Discover the power of storytelling. Content that informs, educates, entertains and provokes its audience has a higher probability of successfully issuing a call- to- action than do traditional tactics, including advertising. OAP is a content generator with expertise in digital, video, social, long and short form television formats.

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  • BRAND ACTIVATION AND EVENTS MANAGEMENT

    We bring brands to life through exceptional events that not only inspire consumers, but also deliver business results by increasing awareness, generating buzz, and driving sales. From creative concept development to celebrity wrangling, media relations and event logistics, we ensure every activation and event generates value for our client’s local market strategy as well as supporting the brand’s global objectives.

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Contact


  • New York HQ 300 E. 85th Street, Ste, 1804 New York, NY 10028

  • info@openamericaproject.com

  • +1 646.233.6261