Media Strategy and Buying
In 2017, consumers are more connected than ever and are true cord -cutters with 60% of digital media and 40% of video being consumed on mobile devices. They consume more data than any previous generation, yet maintain more independence by deciding what, how and when to consume content given the proliferation of OTT platforms. As a result, marketers are often faced with more questions than answers when it comes to how to effectively advertise and engage with audiences in local markets and even more so in foreign markets, where local customs and habits further influence consumption. Open America Project provides unparalleled insight into the local media landscape and the most influential advertising trends in Latin America, Mexico, and the U.S. markets, to inform the creation and implementation of a strategic, impactful and valuable media strategy and ad buy.
Open America Project provides unparalleled insight into the local media landscape and the leading consumer trends in Latin America, Mexico, and the U.S. markets, that effectively inform the creation and implementation of a strategic, impactful and valuable media strategy and ad buy.
If you are looking for a general information, OAP founder Sarah Vander Wal is a featured consultant with Coleman Research, the leading research firm in the United States.