New Business and Market Development
With more than fifteen years of experience working in the Mexican, Latam and U.S. media markets, we understand that challenges of expanding operations cross-border. Open America Project provides high-level strategic insight to inform strategic planning, analyzes opportunities, assesses potential partners and builds a commercial roadmap that leads to sustainable revenue growth.
OAP develops strategies that enable our clients to position and communicate a compelling product offer to an international market, with an end goal of increasing revenue, distribution or growing audience. We also understand the influence that the local cultural, socio-economic and political factors wield in successfully scaling a business from start-up to sustainable and our market development strategies are built around these factors, not in spite of them.
Media Strategy and Buying
In 2017, consumers are more connected than ever and are true cord -cutters with 60% of digital media and 40% of video being consumed on mobile devices. They consume more data than any previous generation, yet maintain more independence by deciding what, how and when to consume content given the proliferation of OTT platforms. As a result, marketers are often faced with more questions than answers when it comes to how to effectively advertise and engage with audiences in local markets and even more so in foreign markets, where local customs and habits further influence consumption. Open America Project provides unparalleled insight into the local media landscape and the most influential advertising trends in Latin America, Mexico, and the U.S. markets, to inform the creation and implementation of a strategic, impactful and valuable media strategy and ad buy.
Open America Project provides unparalleled insight into the local media landscape and the leading consumer trends in Latin America, Mexico, and the U.S. markets, that effectively inform the creation and implementation of a strategic, impactful and valuable media strategy and ad buy.
If you are looking for a general information, OAP founder Sarah Vander Wal is a featured consultant with Coleman Research, the leading research firm in the United States.
Discover the power of storytelling. Content that informs, educates, entertains and provokes its audience has a higher probability of successfully issuing a call- to- action than do traditional tactics, including advertising. OAP is a content generator with expertise in digital, video, social, long and short form television formats, within the following verticals:
Brand Activation and Events Management
We bring brands to life through exceptional events that not only inspire consumers, but also deliver business results by increasing awareness, generating buzz, and driving sales. From creative concept development to celebrity wrangling, media relations and event logistics, we ensure every activation and event generates value for our client's local market strategy as well as supporting the brand's global objectives.
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